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Head of Sales

  • Hybrid
    • Ghent, Oost-Vlaanderen, Belgium
  • Sales

Job description

At Azumuta, we're building the future of connected manufacturing with our modern MES software platform—helping factories digitize operations, optimize shop floors, and empower frontline workers. As we scale across Europe and beyond, we’re looking for a Head of Sales to lead and grow our commercial engine.

This is a high-impact leadership role where you'll own revenue growth, build and scale a high-performing sales organization, and play a key role in shaping our go-to-market strategy.

Your Role & Responsibilities

Build and Scale a World-Class Sales Team

  • Hire, lead, and develop a high-performing sales team across Belgium, the US, and future strategic markets.

  • Create a culture of performance, accountability, and continuous learning.

  • Foster collaboration across new business, account management, and partner channels.

Drive Scalable Revenue Growth

  • Design and implement data-driven sales strategies across mid-market and enterprise segments.

  • Build and refine sales processes—from outbound prospecting to deal closing and post-sale handoff.

  • Own forecasting, pipeline management, and sales metrics with precision.

Lead Key Deals and Strategic Accounts

  • Actively participate in high-value sales conversations with enterprise clients and manufacturers.

  • Support the team in complex sales cycles involving multiple stakeholders and long-term negotiations.

  • Serve as a trusted commercial advisor, bringing market intelligence into strategic conversations.

Optimize Systems, Tools & Compensation

  • Define commission structures that align performance with business objectives.

  • Select and implement the right CRM systems, tools, and reporting dashboards.

  • Continuously iterate on playbooks and enablement materials for repeatable success.

Shape GTM Strategy & Cross-Functional Alignment

  • Introduce and enforce one common Sales methodology across the entire sales team

  • Collaborate with Marketing, Product, and Customer Success to align go-to-market motions.

  • Partner closely with the CRO and executive team to shape company strategy and product direction.

  • Represent the commercial function in leadership meetings.

Be Metrics-Obsessed

  • Establish a rigorous operating rhythm with weekly, monthly, and quarterly targets.

  • Define and track KPIs across the entire funnel—conversion rates, sales velocity, average deal size, CAC, quota attainment, and more.

  • Use data to diagnose bottlenecks and drive continuous improvement.

Job requirements

What We’re Looking For

  • 10+ years in B2B SaaS sales, including 5+ years in sales leadership roles — ideally in VC-backed, scaling environments.

  • Proven track record of building and scaling international sales teams and driving exponential revenue growth.

  • Experience with complex enterprise sales, particularly in manufacturing, industrial software, MES, or related verticals.

  • Deep knowledge of sales processes, metrics, forecasting, and compensation design.

  • Passion for coaching, developing talent, and building a winning team culture.

  • Ability to work hands-on in key deals while maintaining a strategic view.

  • Fluent in English; proficiency in Dutch, French or German is a strong plus.

  • Based in Belgium with willingness to travel.

Why Join Azumuta?

  • Join a fast-growing, product-led SaaS company transforming the manufacturing space.

  • Work on cutting-edge challenges in a traditionally under-digitized industry.

  • Be part of a collaborative, mission-driven team with strong product-market fit.

  • Competitive compensation and a leadership seat at the table.

If you’re excited to build something big in the world of smart manufacturing—and want to lead a winning sales team in a high-growth SaaS environment—we’d love to hear from you.

What’s In It for You?

Alongside a competitive salary, we offer plenty of perks to keep you motivated and happy:

  • 🏢 A beautiful, central Ghent office with flexible work options.

  • 🎉 Regular team events, drinks, and off-sites—we love to celebrate.

  • 🥪 Meal vouchers to keep you fueled.

  • 🏥 Healthcare benefits including daily care & hospitalization insurance.

  • 💻 The latest tech and tools to help you succeed.

  • 🚀 A key role in a fast-growing, values-driven scale-up.

  • 🎯 Ownership and autonomy to shape your role and our culture.

  • 🍫 Unlimited snacks & drinks because great work deserves great fuel.

  • 👕 Stylish Azumuta merch.

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