
Head of Marketing
- Hybrid
- Ghent, Oost-Vlaanderen, Belgium
- Marketing
Job description
Are you a strategic marketing leader with a passion for engaging with people and making a real impact? Azumuta is looking for a Head of Marketing to lead our team, craft compelling strategies, and position us as an industry leader in manufacturing technology. You'll drive brand awareness, execute data-driven campaigns, and collaborate closely with sales to fuel growth. If you thrive in a fast-paced, innovative environment and have a passion for B2B or SaaS marketing, this is your opportunity to shape the future of manufacturing.
🚀 What You’ll Be Doing:
Lead and inspire the marketing team – Build, mentor, and develop a high-performing team, fostering creativity, collaboration, and alignment with Azumuta’s mission.
Define and execute a compelling marketing strategy – Develop innovative, people-centered marketing plans that not only drive brand awareness and lead generation but also focus on creating meaningful, personal connections with our audience. Craft strategies that engage prospects through authentic interactions and relevant content that speaks directly to their needs and challenges.
Shape and strengthen Azumuta’s brand – Position Azumuta as an industry leader by crafting a strong brand identity that resonates with our audience and differentiates us in the market.
Leverage content and campaigns to drive growth – Design and execute multi-channel marketing campaigns that go beyond traditional tactics. Incorporate personal engagement through interviews, in-person events, and social media to foster real, two-way conversations with prospects and customers. Use these touchpoints to create genuine connections and deliver content that addresses their specific challenges and aspirations.
Enable Sales-Led Growth – Collaborate with the sales team to create strategies that generate demand, nurture leads, and accelerate revenue growth.
Utilize data to optimize performance – Measure, analyze, and iterate on marketing efforts to maximize impact and continuously improve ROI.
Expand industry influence through partnerships and events – Establish and nurture strategic partnerships, lead in-person events, and amplify customer testimonials to showcase real-world success stories.
Stay ahead of industry trends – Keep a pulse on emerging trends in manufacturing and technology to ensure Azumuta remains an innovator in the space.
Job requirements
🎯 You’d Be a Great Fit If You…
Are passionate about revolutionizing the manufacturing workforce – You’re passionate about technology’s role in transforming the manufacturing workforce, and excited to help lead the change by positioning Azumuta as the solution that enhances operational efficiency and empowers operators.
Are strategic and results-driven – You can develop comprehensive marketing strategies that align with both business objectives and our mission to enhance workforce agility, safety, and compliance in manufacturing.
Thrive in a collaborative environment – You excel in working across teams, ensuring alignment and executing cohesive strategies that support Azumuta’s broader mission of redefining the manufacturing landscape.
Use data to drive decisions – You have a strong ability to leverage insights, analytics, and performance metrics to continuously optimize marketing strategies and demonstrate their impact on business growth.
Have leadership experience – You’ve successfully led marketing teams and are excited about guiding them toward achieving both business goals and Azumuta’s mission to innovate in the manufacturing industry.
Understand B2B or SaaS marketing – You know how to engage and drive results in B2B environments, especially in industries like manufacturing that are ripe for digital transformation.
Speak Dutch and English fluently; other languages are a plus!
🤩 Extra Bonus Points If You…
Have experience in manufacturing or industrial marketing.
Are proficient with HubSpot, Google Analytics, or other marketing tools.
Have worked on global marketing campaigns within technology-driven sectors.
Have a passion for digital transformation and its impact on the manufacturing workforce.
Have a network of industry influencers and media contacts in the manufacturing and technology spaces.
💜 What’s In It for You?
On top of a competitive salary, we offer a range of benefits to support your well-being and growth:
🍽 Meal vouchers – Enjoy daily meal perks.
🏥 Healthcare benefits – Including Alan daily care & hospitalization insurance.
⏳ Flexibility & balance – Flexible hours with in-office collaboration (please note, this is not a remote position!).
💻 Top-notch equipment – The best tools and tech to help you succeed.
🚀 A key role in a fast-growing scale-up – Join an ambitious international team with endless learning and growth opportunities.
🎯 Ownership & impact – Take on real responsibility and make a difference from day one.
🎉 Fun & team spirit – Regular team-building activities and a vibrant company culture.
🍫 Unlimited snacks & drinks – Because great work deserves great fuel!
👕 Awesome Azumuta merch – Represent the team in style!
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